10 EBooks That Will Give You An Edge In Digital Marketing


As a digital marketer or a person with an interest to pick digital marketing as a career, it’s always good to commit to catching up on trends, best practices, and effective ways on how-to-do-stuff by reading relevant books.

With the right keywords on the internet, you will get quite a lot of them and sometimes it can be overwhelming deciding on which ones to read, especially with no recommendation from a professional

Putting this into consideration, this post serves to list some of the awesome ebooks from experts on everything you need to know about digital marketing, ranging from beginner’s guide, to content creation, to effective strategies, to Search Engine Optimization (SEO) – all to give you an edge in today’s world of digital marketing

Check them out:

1. Introductory Digital Marketing Guide By Simplilearn

This ebook gives a deep insight into what digital marketing is today and the benefits of starting a career in it. It also guides you through the different channels you can use for digital marketing, such as blogs, social media, and your website.

This ebook will provide you with an understanding of how to make your digital marketing strategies more customer-focused, earning you the most Return on Investment (ROI).

2. Digital Marketing For Small Business By HubSpot

HubSpot came together with MOO, an online print and design company to give you an actionable guide to building your digital marketing from the ground up.

From this ebook, you will gain the knowledge of tactics you can use to attract, convert, close, and delight visitors to your website, social media pages, and blog. You will also learn how to maximize platforms like Facebook,  Google, and Twitter to gain a massive ROI.

Also, this ebook will provide you templates and practical examples that will help you organize your digital marketing strategies, particularly for small businesses.  

3. 25 Actionable Social Media Strategies You Can Implement Today By Kevan Lee and Buffer 

The Buffer team worked with marketer Kevan Lee to share a collection of the best and easy-to-implement social media strategies currently working in the digital marketing space.

Reading this ebook, you’ll gain insights on how a social media strategy is more than just posting consistently and how your strategies need to be delightful, effective and targeted.

It contains tips on how to test your posting frequency, when to post to leave the most impact on your target customers, and a lot more interesting and effective tips.

4. Successfully Generate Leads to Grow Your Business with Facebook Ads by Adespresso

This ebook puts a spotlight on how you can generate leads leveraging Facebook Ads. 

If you have ever been curious about how to learn strategic processes that will expand your reach and get you new audiences using Facebook Ads, then this ebook was made for you.

It will also point you in the right direction on how to build impressive landing pages with the help of different landing page tools, and how to also successfully manage your digital campaigns.

5. Instagram For Business For Dummies by Jennifer Hermon, Eric Butow and Corey Walker

If you’re looking to learn an effective means of leveraging Instagram to improve lead generation for your business and boost your brand’s visibility, then this ebook will help.

From this ebook, you’ll learn how to set up your business account on the app, how to correctly use hashtags to get more followers when uploading photos and videos, how to maximize Instagram stories and live videos to get more targeted audiences, and how to create paid ads that work.

6. How to Build a World-Class Internet Lead Generation by Peter Geisheker

This ebook contains practical and useful information for improving lead generation.

Author, Peter Geisheker in this ebook talks about inbound marketing and how to use it correctly to attract your target audience.

Also contained in this ebook is detailed information on sales funnel and how to use online advertising to drive targeted traffic to your website.

7. Paid and Earned: The Two Sides of Influencer Marketing by Jay Bauer

With influencer marketing moving from a nice-to-have to a need-to-have for brands, it makes sense to understand how to do it successfully.

Jay Bauer in this ebook explains the different kinds of influencers and their impact on marketing. He also offers a guide on how to choose between paid influencers and earned influencers.

This ebook will give you a full grasp of how influencer marketing can boost your ROI.

8. Beginner’s Guide to SEO by Moz

“The world of search engine optimization is complex and ever-changing, but you can easily understand the basics, and even a small knowledge can make a big difference” – a snippet from the introduction of this ebook.

This ebook authored by the team at Moz will provide you with detailed introductory lessons on how to use SEO to grow your business.

It uncovers strategies that will help the content you provide your target audience more search-friendly. You’ll also become familiar with keyword research reading this ebook.

9. Content Marketing: The Ultimate Beginner’s Guide to What Works by Search Engine Journal

Content marketing is the new gold  and if it is done effectively, it can help you with lead acquisition, more sales, and the growth of your business.

The team at Search Engine Journal in partnership with BKA content created this ebook that covers the essentials of what makes content marketing works.

It focuses on how to build a successful content marketing strategy if you’re just getting started with it.

It also covers how to maximize your resources, if your current content marketing effort has not been productive.

This ebook will help your digital marketing by teaching you how to not only create but also promote useful content that will reach your target audience at the right time

10. The Conversion Marketer’s Guide to Landing Page Copywriting by Joanna Wiebe

In this 56 paged ebook, pro copywriter Joanna Wiebe shares her hard-learned secrets for writing an irresistible landing page copy.

The success of your marketing strategies depend on the success of your landing pages, and this ebook will help you know the critical copy elements your landing page must have for conversion.

With the right information, there’s always more to achieve. We’ve found all these ebooks valuable and we hope you do too when you download and read them.

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