Branding, by definition, is a marketing practice in which a company creates a name, symbol or design that is easily identifiable as belonging to the company. Branding is simply the marketing practice of actively shaping your brand. Branding is what your business needs to break through the clutter and grab your ideal customer’s attention. It’s what transforms first-time buyers into lifetime customers and turns an indifferent audience into brand evangelists. It’s what you need to stand out, make an impact and take your business to the next level. In other words, if you want your business to succeed, branding is non-negotiable.
Your brand is the set of perceptions people have about your company. But branding is the set of actions you take to cultivate that brand. In other words, your brand is a noun, but branding is a verb. When you design a logo, that’s branding. When you develop your brand voice, that’s branding. When you get together with your marketing team to brainstorm an ad campaign, that’s branding. Any action you take to shape your brand is, in a nutshell, branding.
Why is branding important for your business, follow us as we take you through.
WHY IS BRANDING IMPORTANT
Branding is absolutely critical to a business because of the overall impact it makes on your company. Branding influences how people perceive your brand; your company’s branding would go a long way in telling potential customers/associates how to relate with your brand, and how highly they regard your brand.
- Branding Distinguishes Your Business
Different companies have different values as well as different propositions. It is very evident that in the business world today, there is a lot of competition. Branding helps your business establish the ways in which you’re different, special, and unique. And it shows your ideal customers why they should work with you instead of your competitors.
- Branding Builds Recognition
A successful brand has to be known before it can be termed successful. Branding when done the right way(having an impactful logo and all other important elements of a brand), helps you create a distinct style, and thereby increases your brand recognition in your industry and in the market at large.
- Branding Creates A Consistent Brand Experience
For a business to thrive in today’s market, it has to create a consistent brand experience for its customers whichever way they interact with the brand— whether that’s by word of mouth, or by visiting your company’s website(s), or by visiting your social media pages. The experience across all these channels have to pass the same message to the visitor. Branding allows you to control how people perceive and experience your brand—and you can ensure that the perception and experience stays consistent across all your brand touchstones.
- Branding Generates New Customers
The most successful businesses in the world today are the ones that foster an emotional connection with their audience. That emotional connection is what transforms a prospect into a customer and a customer into a brand enthusiast. And how do you create and build that connection? Branding. This connection has to be maintained by the consistency of your Brand Experience.
- Branding Increase Business Value
Branding is important when trying to generate a future business. A strongly established brand can increase a business’ value by giving the company more leverage in the industry. This makes the company a more appealing investment opportunity because of its firmly established place in the marketplace.
- Improves Employee Pride And Satisfaction.
When an employee works for a strongly branded company and truly stands behind the brand, they will be more satisfied with their job and have a higher degree of pride in the work that they do. Working for a brand that is reputable and held in high regard amongst the public makes working for that company more enjoyable and fulfilling. Having a branded office, which can often help employees feel more satisfied and have a sense of belonging to the company, can be achieved through using promotional merchandise for your desktop.